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The best high street wedding dresses 2024, by brand
Because your wedding dress doesn't have to cost you a fortune
If you're scoping out high-street wedding dresses, you've come to the right place – Cosmo's fashion editors have done the legwork for you and popped all the best ones below.
These last few years have been particularly difficult for brides-to-be (emotionally, logistically and, of course, financially), with many on the lookout for ways to make their wedding that bit more affordable. A Klarna study found that 16.4% of people are choosing to rent instead of buy their wedding attire. Tbf, every bride is thankful for savvy ways to save extra pennies on their big day...
Whether you're tying the knot at your local registry office (very EmRata, if you ask us), planning a beach wedding, or have a larger ceremony booked, we've got the dress for you. Alternatively, if you've recently got engaged and are looking for bridal fashion inspo, then welcome!
Scroll down for Cosmopolitan's edit of the best high street wedding day looks, including shorter and longer dresses, curve styles, strapless dresses, and long sleeve versions. Have fun shopping and feel smug with all the money you’ll sneakily save – while still looking *knockout*.
So, here are 13 of our favourite brands doing the bridal thing right now, and why we love them so...
- Ghost
- Chi Chi
- Reformation
- Whistles
- Needle & Thread
- Rixo
- Sleeper
- Revolve
- Monsoon
- ASOS
- Coast
- Rebecca Vallance
- Phase Eight
In the meantime, why not check out:
The best Instagram accounts to follow for wedding inspo
The best bridesmaid dresses to shop
The best short wedding dresses to shop
Maddy Alford is the Fashion Editor at Cosmopolitan UK and Women's Health UK, covering fashion content online and in print. Maddy specialises in shopping galleries and first-person reviews of the best fashion buys, from jeans and jewellery to wedding dresses, gymwear, and winter coats. She also writes op-eds on on pop culture, viral fashion moments, travel journalism, fitness, and the LGBTQ+ community's relationship with style. Maddy is also a fashion stylist who has worked on over 100 photoshoots at Hearst, including those starring Raye, Niall Horan, and Lena Dunham. Previously, she has worked in fashion PR and e-commerce, including stints at ELLE US and UK, Net-a-Porter, InStyle, and Time Out New York. Maddy has ten years of experience in the fashion industry in both London and New York City, after graduating with a Bachelor of Arts in Journalism. She is passionate about second-hand shopping, inclusive fashion, running on Regent's Canal, and finding London's cosiest pubs.
Sophie Leen is the Bookings Editor for Cosmopolitan UK and Women's Health UK. She specialises in creating fashion and shopping content across both digital and print platforms, as well as producing all of our fashion editorial photoshoots, which have included our digital cover with Olly Alexander and our curve influencer’s letter to the high street story. Sophie also looks after our Try Before You Train franchise where our team have tested and reviewed over 100 gymwear items.
Clare Stephenson is a Beauty Ecommerce Writer for Cosmopolitan, Women’s Health, Red and Good Housekeeping, covering all things makeup, skincare and hair care, as well as deals events including Black Friday and Amazon Prime Day.
Clare has been an ecommerce writer since 2022, writing matter-of-fact reviews such as deep dives into skin concerns and shopping pages filled with her favourite products for every budget and need.
Before working at Hearst UK, she received a BA degree in Multimedia Journalism at Bournemouth University, focusing her studies on the world of magazines and editorial. From there, she worked as an editorial assistant at Voir Fashion Magazine, covering events like Fashion Week and interviewing reputable brand founders, including Rea Ann Silva creator of Beautyblender.
When she’s not testing the latest and greatest products, you can find Clare sifting through vintage clothing stores in the city or horseback riding in the countryside.
Follow Clare on Instagram @clarefrancesstephenson.
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